Customer satisfaction needs to be THE priority in every area of your business. Each interaction a customer has with you will either positively or negatively influence your brand, the customer’s lifetime value, and the impact on future customers and therefore your revenue. The customer experience is everything in today’s market. Ryanne Van Der Eijk is the Chief Customer Experience Officer at RAKEZ and knows how to create a customer-centric workplace. She shares her best advice for providing the right experience to customers in her article, “Four Ways to Boost Customer Experience (and Thus Hold onto Your Clients).” One of her tips is to build customer-centricity as part of your company culture. Start by defining your company’s philosophy on customer service—that’s the easy part—and then work on ways to share it via the workflow, the hiring process and the staff training. Read her entire article for more ideas for developing a culture focused on customers and her other tips to boost overall customer experience.